IMOBINTEL
Consulting and Professional Training
Professional Training
Professional training in the areas of management, strategy, marketing and digital provides opportunities for growth and competitive gains in a market in permanent disruption.
Training for Organizations
We develop training actions within organizations, namely to comply with mandatory annual training.
Professional training in the areas of management, strategy, marketing and digital provides opportunities for growth and competitive gains in a market in permanent disruption.
But other forms of intervention, namely those that bring together training and consultancy, such as action training, are part of the areas of intervention in organizations in the process of dynamization, seeking to optimize activity and new markets.
And in active training and consultancy methodologies, change projects and organizational development.
Compulsory annual training in companies.
Mandatory Training
Annual training to be given in organizations, which can be a way of boosting and stimulating employees' skills, can, and should, cover areas such as strategy and marketing, or the area of digital and communication.
What is mandatory?
The company is obliged to guarantee continuous training for its workers and they are obliged to attend it.
All companies must provide 40 hours of ongoing training per year to at least 10% of their employees. The company's training plan must be accessible to workers or their representatives.
Action training
Action Training
consultancy + training = action training
As mentioned in Portugal 2030:
"Business training aims to promote training interventions that, acting on the demand side, allow responding to the challenges of transforming the business fabric, both in terms of public policies for innovation, qualification and internationalization of companies, and in the area of twin transitions (digital and climate), where qualification needs are central, in order to allow effective adaptation to the changes necessary to promote the competitiveness of companies, adjusting the development of skills to the needs revealed by the labor market."
Professional Training advances organizations.
Even if it wasn't mandatory, it should be an investment.
Example of Pedagogical Intervention Plans
Pedagogical Intervention Plans (PIP) are the tool for developing a training action. They are developed according to the objectives to be achieved and the training needs of each organization.
They shape the organization and theme to be addressed.
Within our areas of training offer, we present as an example, two training plans that can provide a solution to your needs - one focused on the fundamentals of marketing for beginners, and a plan focused on consultancy and strategic thinking, with application in the participants' organizations.
What are your needs in this area?
Example of Pedagogical Intervention Plan in Marketing
Training Title:
Form of Organization:
Organization:
Workload:
Goals:
Marketing for business launch.
In person.
Entity facilities.
25 Hours - 3 hours/day.
Provide participants with the information and knowledge to assess and recognize market entry needs from a marketing and customer acquisition perspective.
Semana | Sessão | Horas | Tópico |
|---|---|---|---|
Semana 1 | 1 | 3 horas | Introdução ao Marketing |
2 | 3 horas | O mercado. | |
3 | 3 horas | STP - relevância | |
4 | 3 horas | Jornada de compra | |
Semana 2 | 5 | 3 horas | Posicionamento |
6 | 3 horas | Promoção | |
7 | 3 horas | Marketing Digital | |
8 | 4 horas | Apresentações + Avaliação |
Example of Pedagogical Intervention Plan in Consulting
Training Title:
Form of Organization:
Target Audience:
Organization:
Workload:
Goals:
Introduction to strategic thinking and strategy.
In person.
Company directors, businesspeople, entrepreneurs.
Entity facilities.
25 Hours - 1 week.
Master the bases of strategic thinking and strategy (using the Portuguese discoveries as an illustrative example).
Apply this knowledge to a practical case of the organization they represent or want to create.
Dia | Horas | Sessão | Tópicos |
|---|---|---|---|
Seg. | 3 horas | 1 | A história dos descobrimentos portugueses. Apresentação deste exemplo, como base de reflexão durante todo o módulo. |
Ter. | 4 horas | 2 | Visão, Missão, Objetivos Estratégicos. Domínio de Atividade Estratégico. |
Qua. | 4 horas | 3 | Análise SWOT. Fatores chave de sucesso. Competências chave de sucesso. Vantagens competitivas. |
Qui. | 4 horas | 4 | Estratégias corporativas e de negócio. A palete estratégica BCG e as 5 abordagens estratégicas em função do ambiente externo. |
Sex. | 4 horas | 5 | Estudo do caso empresarial |
Sábado | 6 horas | 6 | Estudo do caso empresarial. |
WHAT ARE YOUR NEEDS?
TELL US!
info@imobintel.pt - +351 929 075 128
